Privacy Policy

Last updated: December 15, 2024

1. Information We Collect

Personal Information

We collect the following categories of personal information:

• Identity Information: Name, email address, phone number, mailing address, billing address
• Payment Information: Credit card details, billing information (processed securely through encrypted third-party payment processors)
• Vehicle Information: Make, model, year, engine type, VIN (when necessary for part compatibility)
• Account Information: Username, password, order history, preferences, saved vehicle profiles
• Communication Records: Customer service interactions, emails, chat logs, phone call records
• Technical Information: IP address, browser type, device information, operating system, referring websites
• Usage Data: Pages visited, search queries, time spent on site, click patterns, purchase behavior

Automatic Information Collection

We automatically collect certain information through cookies, web beacons, and similar technologies, including:

• Website usage patterns and navigation behavior
• Device and browser characteristics
• Geographic location data (general location, not precise)
• Referral sources and marketing campaign effectiveness

2. How We Use Your Information

We use your personal information for the following legitimate business purposes:

Order Processing and Fulfillment

• Process and complete transactions
• Verify payment information and prevent fraud
• Arrange shipping and delivery
• Provide order tracking and status updates
• Handle returns, exchanges, and warranty claims

Customer Service and Support

• Respond to inquiries and provide technical support
• Resolve disputes and handle complaints
• Provide parts compatibility information and recommendations
• Maintain customer service records for quality assurance

Business Operations and Improvement

• Analyze website usage and customer behavior to improve our services
• Conduct market research and develop new products/services
• Maintain and improve website functionality and security
• Prevent fraud, unauthorized access, and other security threats

Legal and Compliance

• Comply with applicable laws, regulations, and legal processes
• Respond to lawful requests from law enforcement
• Protect our rights, property, and safety, and that of our customers
• Maintain business records as required by law

3. Information Sharing and Disclosure

We do not sell or rent your personal information to third parties. We may share your information only in the following circumstances:

Service Providers

We share information with trusted third-party service providers who help us operate our business, including:

• Payment processors (credit card and payment processing)
• Shipping companies (order fulfillment and delivery)
• Technology providers (website hosting, customer relationship management)
• Marketing services (email marketing, analytics)
• Customer support platforms

Legal Requirements

We may disclose your information when required by law or when we believe in good faith that disclosure is necessary to:

• Comply with legal obligations, court orders, or legal processes
• Protect and defend our rights or property
• Investigate potential violations of our terms of service
• Protect the safety of our customers, employees, or the public

Business Transfers

In the event of a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred to the new entity, subject to applicable law requirements.

4. Data Security and Protection

We implement industry-standard security measures to protect your personal information:

• Encryption: All sensitive data is encrypted in transit and at rest using SSL/TLS protocols
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Security Audits: Periodic assessment of our security measures and practices
• Employee Training: Regular privacy and security training for all employees
• Incident Response: Procedures for detecting, reporting, and responding to data breaches

Data Breach Notification: In the event of a data breach, we will notify affected customers and relevant authorities as required by applicable law, typically within 72 hours of discovery.

5. Your Privacy Rights

General Rights (All Customers)

• Access: Request information about what personal data we have about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Opt-out: Unsubscribe from marketing communications at any time
• Data Portability: Request a copy of your data in a portable format

California Consumer Privacy Act (CCPA) Rights

If you are a California resident, you have additional rights:

• Right to Know: Request specific information about our data collection and sharing practices
• Right to Delete: Request deletion of personal information we've collected
• Right to Opt-out: Opt-out of the sale of personal information (Note: We do not sell personal information)
• Right to Non-discrimination: We will not discriminate against you for exercising your privacy rights

To exercise your rights: Contact us at privacy@dmsautoparts.com or call (386) 336-2371. We will respond to your request within 45 days.

6. Cookies and Tracking Technologies

Types of Cookies We Use

• Essential Cookies: Necessary for website functionality (shopping cart, login, security)
• Performance Cookies: Help us understand how visitors use our website (Google Analytics)
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements (with your consent)

Cookie Management

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality. You can also opt-out of Google Analytics tracking by visiting: Google Analytics Opt-out

7. Children's Privacy (COPPA Compliance)

Our website and services are not intended for children under 13 years of age. We do not knowingly collect, use, or disclose personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete such information immediately. If you believe we have collected information from a child under 13, please contact us immediately.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Typical retention periods include:

• Account Information: Until account deletion or 7 years after last activity
• Transaction Records: 7 years for tax and legal compliance
• Marketing Communications: Until you unsubscribe
• Website Analytics: 26 months (Google Analytics default)

9. Third-Party Links and Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your personal information in accordance with applicable privacy laws.

11. Changes to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

• Posting a notice on our website
• Sending an email to registered users
• Updating the "Last updated" date at the top of this policy

Your continued use of our services after any changes indicates your acceptance of the updated policy.

12. Contact Information and Privacy Officer

For any privacy-related questions, concerns, or to exercise your rights, please contact our Privacy Officer:

• Email: privacy@dmsautoparts.com
• Phone: (386) 336-2371
• Mail: Privacy Officer, DMS AUTOPARTS LLC, 11413 Wakeworth St, Orlando, FL 32836, United States
• Business Hours: Monday-Friday 8:00 AM - 6:00 PM EST

13. State-Specific Privacy Rights

California Residents

Under the California Consumer Privacy Act (CCPA), California residents have specific rights regarding their personal information. See Section 5 for details.

Nevada Residents

Nevada residents have the right to opt-out of the sale of their personal information. We do not sell personal information, but if you wish to exercise this right, please contact us using the information above.

Other State Privacy Laws

We comply with all applicable state privacy laws. If you are a resident of a state with specific privacy rights, please contact us for information about your rights under applicable state law.